a little something called COCAINE

Did you know that an energy drink is actually banned? I know it sounds crazy but I just found out that there’s a drink that was banned. The energy drink Cocaine was pulled off the shelves after causing too much controversy from its name.

No, it doesn’t actually contain cocaine but after being marketed on Myspace, (which at the time was still the top social network) to young teenagers the company was forced to with draw it’s shipments to stores in the United States. In addition the drink was banned from Seven-11 stores around the country.

The parent company of the drink Redux which was attempting to market the energy drink to an older crowd of 20 – 30 year olds did attempted to market itself to an older crowd by avoiding the normal extreme sports commercials and cartoon commercials couldn’t stop it’s negative attention.

Their straight forward slogan saying that they are a legal alternative. The website was also quoted with statements like, "We created Cocaine, in large part, because those that analyze the energy drink industry itself described energy drinks as 'Speed in a Can' and 'Liquid Cocaine',"

What causes all the problems is the fact that this drink makes too many references to the street drug, including the claim of causing euphoria minutes after finishing the drink. The name of the drink on the can also looks like cocaine itself. The company is fighting an uphill battle but it makes one great point in saying that the leading soda company in the world actually had the banned substance in it.

http://www.associatedcontent.com/article/78750/cocaine_energy_drink_pulled_from_7eleven.html?cat=71

http://thelede.blogs.nytimes.com/2007/05/07/the-end-of-cocaine-the-beverage/